Tracking Press Releases

Recently the question came up for whether web developers are tracking their press releases. On Google Alerts you have the option of tracking press releases. It is always a good idea to track your website, especially your content for search engine optimisation. You create press releases for a variety of reasons. First you want your consumers to know how your company is doing, who you are, and what news you have to offer about your company. These press releases are found in Google News.

Another reason you offer press releases is fresh content. Fresh content about your site is a great search engine optimisation tactic. Since you also post the press releases on your site you are providing new content for the bots to crawl. In Google Alerts you get to see how often your press releases are viewed. You can learn which press releases are more interesting to the consumers. In this way you can continue to offer the more popular press releases to get more consumer interest. It also helps gain the notice of Google. You may not always get your press release in Google, so work to make sure that they do appear in the results by using search engine optimisation tactics to get in the top ten results.